007: How Portland Leather Goods Makes 9 Figures with their Facebook Community w/Matt Fey & MacCoy Merkley

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The Retention Road

Deb Mukherjee

8 episodes

3 months ago

100% unfiltered, tactical Retention advice for eCommerce and DTC brands from those who have "been there, and done that." We help you serve & maintain your current customers you spent so much money on acquiring with paid ads to increase lifetime value and customer satisfaction.

All content for The Retention Road is the property of Deb Mukherjee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

007: How Portland Leather Goods Makes 9 Figures with their Facebook Community w/Matt Fey & MacCoy Merkley

The Retention Road

50 minutes

2 years ago

007: How Portland Leather Goods Makes 9 Figures with their Facebook Community w/Matt Fey & MacCoy Merkley

Matt Fey (Marketing Director at Portland Leather Goods) & MacCoy Merkley (Chief Marketing Officer at Portland Leather Goods) discuss how Portand Leather grew from an Etsy store to the 9 figure brand it is today. They share how their highly engaged Facebook ads helped to build their large Facebook community & how they’ve been able to keep the members active, engaged & buying. They dive into how their super personalized email & sms campaigns have increased their revenue as well as how retail and customer experience plays the biggest part in their brand.

SHOW NOTES

0:19 - 1:35 Introduction

1:36 - 4:35 Who are Matt & MacCoy + What is Portland Leather Goods?

4:36 - 6:14 What is the retention strategy at Portland Leather?

6:15 - 8:30 What was a retention strategy that took retention to another level?
8:31 - 11:35 What is the Portland Leather Goods customer retention rate?
11:36 - 18:03 What email & sms retention flows that worked well?

18:04 - 18:42 Bounty
18:43 -20:46 What part of the retention revenue is from email & sms?
20:47 - 30:30 How did Portland Leather grow their Facebook group to 55K & keep it engaged?
30:31 - 32:05 What is the strategy to get new customers that just joined the community to buy?

32:06 - 34:55 How does customer experience help with retention & the community ?
34:56 -39:15 How do the Portland Leather retail stores help with retention?

39:16 - 41:52 What retention metrics does Portland Leather track?
41:53 - 46:30 What is a mistake DTC brands do in terms of retention?
46:31 - 48:47 What is the advice for DTC brands just starting their retention strategy?
48:48 - Outro

CONNECT WITH MATT FEY

🌐 Website: https://www.portlandleathergoods.com/
🐦 Twitter: https://twitter.com/mflo503

🖇️ LinkedIn: https://www.linkedin.com/in/matt-fey-bb126788/

CONNECT WITH MACCOY MERKLEY

🌐 Website: https://www.portlandleathergoods.com/

🐦 Twitter: https://twitter.com/maccoymerkley

🖇️ LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b/

CONNECT WITH DEB MUKHERJEE

🐦 Twitter: https://twitter.com/debgotwired

📸 Instagram: https://www.instagram.com/debgotwired/

🖇️ LinkedIn: https://www.linkedin.com/in/debgotwired/

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Thanks for listening!