002: How Outway, a $10M Bootstrapped Brand gets 40% Returning Customers w/ Taylor Fraser

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The Retention Road

Deb Mukherjee

8 episodes

3 months ago

100% unfiltered, tactical Retention advice for eCommerce and DTC brands from those who have "been there, and done that." We help you serve & maintain your current customers you spent so much money on acquiring with paid ads to increase lifetime value and customer satisfaction.

All content for The Retention Road is the property of Deb Mukherjee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

002: How Outway, a $10M Bootstrapped Brand gets 40% Returning Customers w/ Taylor Fraser

The Retention Road

51 minutes

2 years ago

002: How Outway, a $10M Bootstrapped Brand gets 40% Returning Customers w/ Taylor Fraser

Deb Mukherjee and Taylor Fraser (Marketing Director at Outway Socks) discuss how customer retention helped Outway Socks become a $10M brand that’s soon to be a $100M brand. They go into how Black Friday plays a key role in their retention strategy and how they get a 40%+ returning customer rate. Taylor also shares how they’ve consistently launched 30+ additional items and colors to keep customers engaged, how their simple & value based emails outperform the complicated ones and how following other brands actually works!

SHOW NOTES

0:19 - 3:56 Introduction

3:57 - 7:24 How did Outway Socks start?

7:25 - 9:40 What is Outway Socks’ retention strategy?

9:41 - 18:10 Outway’s TOP Retention Campaign that worked really well

18:11 - 23:24 Does Outway merch and accessories help make more sales?

23:25 - 24:04 Bounty

24:05 - 28:23 What is Outway’s email marketing strategy?

28:24 - 31:40 What kind of emails does Outway send to keep customers coming back and loyal?

31:41 - 34:09 What is Outway’s best email marketing & SMS flow?

34:10 - 38:14 Outway’s affiliate program and how it adds repeat customers

38:15 - 41:29 How does Outway track retention metrics?

41:30 - 45:03 Outway’s retention tech stack and mistakes people make with it?

45:04 - 49:09 Outway’s advice for brands just starting out with retention

49:10 - Outro

CONNECT WITH TAYLOR FRASER

🌐 Website: https://outway.com/

🐦 Twitter: https://twitter.com/tayfrays

🖇️ LinkedIn: https://www.linkedin.com/in/taylor-fraser-b07309201/

CONNECT WITH DEB MUKHERJEE

🐦 Twitter: https://twitter.com/debgotwired

📸 Instagram: https://www.instagram.com/debgotwired/

🖇️ LinkedIn: https://www.linkedin.com/in/debgotwired/

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-retention-road/id1670687024

🟢 Leave a rating on Spotify

https://open.spotify.com/show/0ZIB7LnUomx3OgYUBG1Ma1?si=2ea1d61076824f26

Thanks for listening!