Welcome to The RetailWire Podcast, the show that gives you the latest insights and analysis from the world of retail, straight from some of the industry's top thought leaders.Each episode, we'll explore the latest news, trends, and challenges facing retailers, brands, and retail tech solutions.Whether you're a retailer looking to stay ahead of the curve, or a supplier trying to navigate the ever-changing retail landscape, we’ve got you covered.
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Welcome to The RetailWire Podcast, the show that gives you the latest insights and analysis from the world of retail, straight from some of the industry's top thought leaders.Each episode, we'll explore the latest news, trends, and challenges facing retailers, brands, and retail tech solutions.Whether you're a retailer looking to stay ahead of the curve, or a supplier trying to navigate the ever-changing retail landscape, we’ve got you covered.
When Dollar Shave Club let members write their latest ad campaign
The RetailWire Podcast
14 minutes 10 seconds
1 month ago
When Dollar Shave Club let members write their latest ad campaign
Dollar Shave Club’s newest campaign came to life through a unique collaboration between their creative agency and 23 real members, who helped write billboards, jingles, and campaign concepts. Nikki Fris, Senior Director of Marketing, explains how the brand is blending agency expertise with customer authenticity to return to its disruptive roots.
The RetailWire Podcast
Welcome to The RetailWire Podcast, the show that gives you the latest insights and analysis from the world of retail, straight from some of the industry's top thought leaders.Each episode, we'll explore the latest news, trends, and challenges facing retailers, brands, and retail tech solutions.Whether you're a retailer looking to stay ahead of the curve, or a supplier trying to navigate the ever-changing retail landscape, we’ve got you covered.
