#57 Zero-Click Commerce and the End of the Retail Funnel with Carina Lamb (EMARKETER)

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The Retail Reality Show

Nino Bergfeld, Nicolas Kröger, Yael Kochman

59 episodes

6 days ago

The Retail Reality Show is the business podcast for movers and shakers in retail who look beyond the store counter. Retail experts Nino Bergfeld (Salesforce), Nicolas Kröger (Manor) and Yael Kochman (buywith & myAthena) talk to their guests about the new era of retail and technology. They discuss personal experiences, achievements, but also setbacks and do a reality check: How will brick-and-mortar retail evolve from today? In what ways can offline and online retail be combined? And which innovations will truly shape the industry's future?

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All content for The Retail Reality Show is the property of Nino Bergfeld, Nicolas Kröger, Yael Kochman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#57 Zero-Click Commerce and the End of the Retail Funnel with Carina Lamb (EMARKETER)

The Retail Reality Show

38 minutes 45 seconds

3 weeks ago

#57 Zero-Click Commerce and the End of the Retail Funnel with Carina Lamb (EMARKETER)

When shoppers stop clicking, the rules of retail change. 🛍️

In this episode, Carina Lamb from EMARKETER breaks down how generative and agentic AI are threatening to collapse the retail funnel into a single conversation.

From zero-click commerce and GEO (Generative Engine Optimization) to post-purchase automation and trust-based payments, discover where AI already delivers real ROI and where retailers are still chasing hype.

Listen in to learn more about:

• Smarter inventory forecasting and fulfilment

• AI-enabled customer service and post-purchase support

• Why “fix friction before flashy tools” is retail’s new golden rule

🎧 Listen now and stay ahead of zero-click commerce.