What if your store didn’t sell anything – but still made people buy?
In this live episode of The Retail Reality Show, recorded at LIGANOVA's 'NEXT is NOW' 30 Years Anniversary Celebrations in Stuttgart, we dive into the transformation of physical retail, from transactional spaces to immersive brand experiences.
Julia Bischof, EMEA Retail Director at Le Creuset, shares how the iconic cookware brand is evolving from wholesale to a modern direct-to-consumer strategy using community events sensory experiences, and emotional storytelling to attract a younger audience.
Meike Hartelust, Managing Director at LIGANOVA Netherlands B.V., reveals how stores are becoming media channels: curated, flexible, and designed to connect with consumers on a deeper level.
Together with our hosts Nino Bergfeld and Nicolas Kröger, they discuss:
How to build community-driven retail formats
The role of experiential retail in premium DTC brands
Why Gen Z is falling in love with enameled cast-iron cookware
Why measuring foot traffic isn’t enough – and what KPIs really matter
How to integrate omnichannel retail strategy without losing human connection
Whether you’re a retail leader, a brand strategist, or just obsessed with the future of physical stores, this episode is packed with insights on modern retail transformation, emotional brand connection, and community marketing.