#52 Shorts | From Prompt to Purchase: When LLMs Become the Point of Sale

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The Retail Reality Show

Nino Bergfeld, Nicolas Kröger, Yael Kochman

59 episodes

6 days ago

The Retail Reality Show is the business podcast for movers and shakers in retail who look beyond the store counter. Retail experts Nino Bergfeld (Salesforce), Nicolas Kröger (Manor) and Yael Kochman (buywith & myAthena) talk to their guests about the new era of retail and technology. They discuss personal experiences, achievements, but also setbacks and do a reality check: How will brick-and-mortar retail evolve from today? In what ways can offline and online retail be combined? And which innovations will truly shape the industry's future?

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All content for The Retail Reality Show is the property of Nino Bergfeld, Nicolas Kröger, Yael Kochman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#52 Shorts | From Prompt to Purchase: When LLMs Become the Point of Sale

The Retail Reality Show

23 minutes 5 seconds

3 months ago

#52 Shorts | From Prompt to Purchase: When LLMs Become the Point of Sale

What happens when the customer journey no longer starts with a search?

In this episode of The Retail Reality Show Shorts, Nino Bergfeld and Nicolas Kröger explore how large language models like ChatGPT and Perplexity are turning into full shopping interfaces, from discovery to checkout.

LLMs aren’t just suggesting products.

They’re becoming the new point of sale.

💡This episode dives into:

Why SEO is no longer enough in a world without “Page 1”
What content needs to rank in the age of prompts
How retailers can stay visible when the interface is the brand

Tune in to understand how AI changes the way people discover, choose, and buy.