#45 Redesigning the System: Nina Shariati on Fast Fashion, Circularity & the Digital Product Passport

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The Retail Reality Show

Nino Bergfeld, Nicolas Kröger, Yael Kochman

59 episodes

6 days ago

The Retail Reality Show is the business podcast for movers and shakers in retail who look beyond the store counter. Retail experts Nino Bergfeld (Salesforce), Nicolas Kröger (Manor) and Yael Kochman (buywith & myAthena) talk to their guests about the new era of retail and technology. They discuss personal experiences, achievements, but also setbacks and do a reality check: How will brick-and-mortar retail evolve from today? In what ways can offline and online retail be combined? And which innovations will truly shape the industry's future?

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All content for The Retail Reality Show is the property of Nino Bergfeld, Nicolas Kröger, Yael Kochman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#45 Redesigning the System: Nina Shariati on Fast Fashion, Circularity & the Digital Product Passport

The Retail Reality Show

48 minutes 38 seconds

6 months ago

#45 Redesigning the System: Nina Shariati on Fast Fashion, Circularity & the Digital Product Passport

Can fast fashion ever be sustainable?

In this eye-opening episode of The Retail Reality Show, founder and CEO of Circular Transparency, and former H&M Group leader, Nina Shariati, joins Nino in unpacking the hard truths and bold possibilities for an industry that needs to transform – not just to tweak.

🎧 In this episode, you’ll learn:

Why SHEIN’s model works within a broken system
What’s missing from today’s circular economy narrative
How the Digital Product Passport could drive real change
Why sustainability isn’t a fashion problem – it’s an economic one

This isn’t a conversation about swapping polyester for organic cotton.

It’s about redesigning the rules, from supply chains to shareholder expectations, to make sustainability inevitable, not optional.

We talk circularity, climate risk, SHEIN, supply chains, legislation, and what leadership really means in fashion today. A must-listen for anyone thinking beyond green labels looking for real transformation.

Tune in now!