In this episode of The Retail Reality Show, Yana Routshtein, Group Director of Product at Walmart, reveals how the world’s largest retailer is balancing AI, social commerce, and personalized experiences without losing control of the customer journey.

Social commerce is booming, AI is transforming retail, and customers demand personalized experiences more than ever. 

But according to Yana, the real risk isn’t about keeping up with these trends – it’s relying too much on platforms retailers don’t control.

Key insights from this episode:

• Why platform dependency is a growing threat to retailers
• How AI can either elevate retail strategies or derail them if not aligned with core business goals
• The art of balancing price, speed, and personalization without sacrificing profitability

Yana shares practical strategies for owning the entire customer journey from first click to checkout, and why mastering personalization might be the key to staying ahead.

Curious about where retail is really heading?

🎧 Tune in now to get insider insights from one of Walmart’s top leaders!