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The Retail Reality Show
Nino Bergfeld, Nicolas Kröger, Yael Kochman
59 episodes
6 days ago
The Retail Reality Show is the business podcast for movers and shakers in retail who look beyond the store counter. Retail experts Nino Bergfeld (Salesforce), Nicolas Kröger (Manor) and Yael Kochman (buywith & myAthena) talk to their guests about the new era of retail and technology. They discuss personal experiences, achievements, but also setbacks and do a reality check: How will brick-and-mortar retail evolve from today? In what ways can offline and online retail be combined? And which innovations will truly shape the industry's future?
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Business
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All content for The Retail Reality Show is the property of Nino Bergfeld, Nicolas Kröger, Yael Kochman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Retail Reality Show is the business podcast for movers and shakers in retail who look beyond the store counter. Retail experts Nino Bergfeld (Salesforce), Nicolas Kröger (Manor) and Yael Kochman (buywith & myAthena) talk to their guests about the new era of retail and technology. They discuss personal experiences, achievements, but also setbacks and do a reality check: How will brick-and-mortar retail evolve from today? In what ways can offline and online retail be combined? And which innovations will truly shape the industry's future?
Show more...
Business
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#40 From Pharmacy to Marketplace: Lessons from Michael Mitrani, VP Digital & Innovation at Super-Pharm
The Retail Reality Show
52 minutes 40 seconds
8 months ago
#40 From Pharmacy to Marketplace: Lessons from Michael Mitrani, VP Digital & Innovation at Super-Pharm

💡 What happens when a seemingly brilliant retail innovation completely flops?

Super-Pharm is Israel’s leading pharmacy and beauty retailer – and at the same time, one of the country’s most advanced retail ecosystems. With 8 million monthly website visitors, an award-winning AR shopping experience, and a strong focus on AI and digital transformation, success seems inevitable.

But even here, not every idea works.

In this episode of the Retail Reality Show, our hosts Yael and Nicolas talk to Michael Mitrani, VP Digital & Innovation at Super-Pharm, about the key lessons from both successful and failed retail innovations.

  • Why did one of Super-Pharm’s digital retail experiments fail?
  • How are AI-powered product discovery & AR shaping the customer journey?
  • Which technologies truly create value – and which are just expensive gimmicks?

🎧 Tune in now to learn why failure is often the best teacher in retail innovation!

The Retail Reality Show
The Retail Reality Show is the business podcast for movers and shakers in retail who look beyond the store counter. Retail experts Nino Bergfeld (Salesforce), Nicolas Kröger (Manor) and Yael Kochman (buywith & myAthena) talk to their guests about the new era of retail and technology. They discuss personal experiences, achievements, but also setbacks and do a reality check: How will brick-and-mortar retail evolve from today? In what ways can offline and online retail be combined? And which innovations will truly shape the industry's future?