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Rituals’ Richard Lems reveals how the brand designs slow shopping at scale—lighting, layouts, and refits that reuse ~60% of furniture—plus the Oxford Street flagship and Mind Oasis.
About this episodeWe cover global consistency, the system of rolling improvements, sustainability baked into fixtures, and creative leadership habits you can steal tomorrow.
Guest: Richard Lems, Executive Director, Format & Design — Rituals.
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--------⏱️ Timestamps00:00 Cold open & hook00:00:58 Intro: Why Rituals designs for calm00:02:22 Global brand ambition beyond Europe00:03:01 “Slow shopping paradise”: lighting, pace, materials00:04:16 Evolution, not revolution: the two‑year roll‑back00:05:07 Every store matters: refits + system consistency00:05:19 Oxford Street flagship & Mind Oasis00:06:22 Standardize first, localize later00:06:43 Exporting ideas: Advent calendars & category traction00:09:02 Always in stores: continuous improvement culture00:09:48 Brand builders, not just retailers00:10:27 Sustainability by design00:11:10 Refits that reuse ~60% of furniture00:12:46 Keeping creativity alive at scale00:13:54 Supermarket lessons: pathing, hero placement00:15:04 China insights: shallow/wide layouts to invite entry00:16:20 Two‑second brand clarity00:17:30 Culture and ‘dinos’: why Rituals scales00:18:43 Oxford Street invite & close--------#TheRetailPodcast #Rituals #RetailDesign #ExperientialRetail #MindOasis #StoreDesign #Bcorp #Sustainability #GlobalRetail #SlowShopping