On today’s episode of The Retail Experience Show, Bobby speaks with Matt Sutton, CMO at The Black Tux & Marke, a clothing brand for men that aims to offer more diverse, stylish options for life’s big events.  They discuss how The Black Tux balances their online marketing efforts with those of their retail locations and how marketing is tied into their customer experience. They also discuss how to be intentional about deciding where to put a new retail location. Topics discussed: - Why The Black Tux keeps inclusivity and diversity at its core. - How they engage customers online and translate that to in-person experiences. - Getting creative with customer experiences in retail locations by adding different activities for customers. - Staying savvy about the economics of the square footage in retail locations. - Having customer support that is so good customers even invite associates to their weddings. - Being intentional about where new locations are opened. - Thinking about what’s next, including marketing to different demographics such as Gen Z.