On today’s episode of The Retail Experience Show, Bobby speaks with Matthew Morein, VP Brand & Marketing at Psycho Bunny, a men's clothing company that "redefines the classics." They discuss the ways in which Psycho Bunny builds its brand on three things — quality, color and vibrancy, and "the double take" — and how every effort to create a consistent brand experience both online and in-store gets filtered through those three pillars. They also talk about how to elevate brand perception, the experiences Psycho Bunny offers in-store to delight customers, and why the future of retail commerce will focus on in-store experiences.   Topics discussed:   How Matthew's career began in art, video, printmaking, and music, his introduction into clothing through his roommate's clothing boutique, and how he worked as a stylist before moving into marketing and becoming head of branding at Psycho Bunny. How Matthew's day-to-day focus is driving awareness of the brand, and how to build the brand experience into new stores. Why the Psycho Bunny brand’s foundation is on providing quality, color and vibrancy, and "the double take" through everything it does. How Psycho Bunny has created a strong brand that customers are drawn to, and why "quality acts as a retention metric." How Psycho Bunny creates its in-store design that features screens, LED panels, walk-through portals, and more, and how that experience is mirrored on the website. The ways in which Matthew creates a consistent omnichannel experience across every touchpoint, all grounded in their three pillars. Why the future of retail commerce will focus more on in-store experiences and creating something you can't get on a mobile screen.