What does it mean to build a company with purpose? In this episode of The Responsible Edge, we sit down with Mark Goyder, founder of Tomorrow’s Company, to explore the lessons of failure, the fight to keep values alive in business, and why he believes leaders must sometimes “be a rebel, be a pirate.”
Mark shares his journey—from community service volunteering and politics to decades spent shaping corporate governance and embedding the idea of enlightened shareholder value into UK company law. He reflects on the challenges of scaling values-driven businesses, the cautionary tale of Ben & Jerry’s, and how Tomorrow’s Company is now inspiring the next generation of leaders in schools.
🔑 In this episode:
- Why failure is never wasted
- The birth of Tomorrow’s Company and its lasting impact
- Lessons from Ben & Jerry’s and Unilever on protecting purpose
- How education can unlock the next wave of responsible leadership
- Why being a “pirate” might be the most important career advice
👉 Don’t miss Mark’s call to action for a new generation of leaders to rethink ownership, governance, and the future of responsible business.
🔗 Connect with Mark:
- LinkedIn: https://www.linkedin.com/in/mark-goyder-72713827/
- Tomorrow’s Company: https://www.tomorrowscompany.com/
🎙 Listen to more episodes of The Responsible Edge: https://theresponsibleedge.com/
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