In this episode of The Research Adventure podcast, Joanna Butler, founder and CEO of MyEmploy, shares her journey from academia to entrepreneurship. She discusses the development of MyEmploy, a web-based employability assessment tool designed to support disadvantaged job seekers. Jo reflects on her academic background, the challenges of the commercialisation process, and the importance of having a dedicated team. She emphasises the need for transparency in the commercialisation process and the significance of delivering positive change through her work. Jo also highlights the importance of market engagement and the need for quick-moving opportunities to sustain business growth.