In this conversation, Veronica Greco shares her journey from academia to the startup world, detailing her experiences in synthetic biology and her role as COO of CDOT Bio. She discusses the innovative approaches her company is taking to revolutionise agriculture through sustainable practices, the challenges of transitioning from an interesting technology to a viable business, and the importance of understanding market needs. Veronica reflects on her cultural background, her entrepreneurial spirit, and the impact she aims to achieve through her work.