In this conversation, Holly Reeve, CEO of HydRegen, shares her journey from academia to leading a deep tech startup focused on making chemical manufacturing cleaner and more sustainable. She discusses the importance of recognising commercial opportunities, the challenges of transitioning from an academic to a commercial mindset, and the critical role of leadership and team dynamics in a startup environment. Holly also reflects on her experiences with funding, mentorship, and the impact of government support on commercialisation efforts.