The idea for better packaging first sparked when P3RD.EARTH Founder, Ariadne Dimoula, was a kid swimming in the Penobscot River and saw fast food litter everywhere. She went home and asked her mom, Claudia Lowd - a pulp and paper chemical engineer, if paper mills could make better packaging than the styrofoam forever trash. Fast-forward more than ten years to when Ariadne was in Mexico scuba diving with sea turtles and later drinking a coconut with a plastic straw on the beach, when it hit her again, harder. “We are feeding animals trash.” Just like everyone on her sea turtle trip, Ariadne was there to celebrate the beautiful marine life, but was harming it with her tropical vacation behaviors.

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