Truck rental is exploding — and for good reason. Contractors are realizing that renting trucks offers tax advantages, predictable costs, and fewer headaches compared to owning.

In this episode of the Rental Roundtable, Chris Keys of Premier Truck Rental (PTR) explains why contractors are making the switch, how the AI-driven data center boom is fueling demand, and the culture and sales model that helped PTR scale to 15,000 trucks in just 11 years.