In this episode, Ben Bradshaw, Executive Vice President of North American Sales at Genie, shares insights from his 23-year journey from yard worker to executive leadership.
He explains why the days of casual drop-ins are over and how intentional, value-driven sales can set rental companies apart. You’ll learn:
How to build long-term, trust-based customer partnerships
Why deep knowledge of your customer’s business is your biggest sales advantage
Strategies for independents to compete against national firms
The power of focusing on a specific market niche
Career advice to bloom where you’re planted and excel in your current role
Hear stories, lessons, and practical strategies to strengthen customer relationships and grow in today’s competitive rental market.