In this episode of the Remote Work Tribe podcast, we chat with Michele Hansen, Co-Founder of Geocodio and author of Deploy Empathy. We discuss her process for writing her book, her experience as a product person running interviews and its impact on her career, AI and customer research, and more. 

Episode Timestamps:

• What inspired Michele to write her book? (0:40)
• How did Michele become an expert in customer research?. (5:33)
• Where do technical founders go wrong when it comes to customer research? (9:21)
• Are customer interviews more critical today with AI?. (12:15)
• Can you do less customer research when we have AI tools? (14:21)
• Can you talk to fewer customers and augment information with AI?. (17:45)
• Knowing what she knows today, would Michele change anything about her book? (21:17)
• Does her experience as an expat have an influence on her writing process? (24:15)
• What were her most significant adjustments moving from the US to Denmark? (29:25)
• Lightning round questions. (30:53)

We hope you enjoy it!

Links mentioned on the podcast

• deployempathy.com
• geocod.io
• bsky.app/profile/mjwhansen.com
• linkedin.com/in/mjwhansen
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.