Join us for an engaging conversation with Christopher, an inspiring entrepreneur whose journey took him from the Marines to the classroom and ultimately to launching his own business. Christopher shares his fascinating transition from teaching in various countries to discovering a passion for learning management systems (LMS). His experience working for an LMS vendor with subpar software ignited his entrepreneurial spirit, driving him to create a superior solution. Christopher candidly recounts the challenges he faced in the early days of his startup, including being unprepared for a demanding first client. Through his story, he emphasizes the significance of persistence, asking the right questions, and adapting to the ever-changing entrepreneurial landscape. Explore the intricacies of effective business systems and niche marketing as Christopher discusses the importance of systematizing processes with tools like Basecamp for consistent results. He sheds light on the value of focusing on task completion over traditional meetings, advocating for productivity over rigid schedules. As Christopher shares his insights on transitioning from a broad to a niche focus, particularly within the LMS industry, he highlights the power of specialization and word-of-mouth marketing. Listen in as we uncover the keys to mastering a niche and achieving business growth, even with limited initial marketing knowledge.