For this week’s episode, I had the pleasure to interview Raitis Purins. With over 7 years of expertise, Raitis Purins specializes in scaling marketing teams and driving substantial growth. At Printful, Latvia's first unicorn (valued at over $1 billion), Raitis led the marketing team's expansion from 5 to 120 members and contributed to a 15X revenue growth, scaling from $20 million in 2016. His experience spans end-to-end marketing channels, and he excels at aligning team dynamics to optimize results. Raitis is known for his hands-on approach, consistently driving projects forward, even with large, cross-functional teams of 50 to 100+ people. He prioritizes company growth above departmental interests and believes that a marketing team’s primary goal is revenue. Raitis values experimentation, efficiency, and collaboration, and he’s passionate about clear communication—often quoting his belief that "there’s no such thing as overcommunication, especially internally."