Katie Lance (CEO and Founder of Katie Lance Consulting) has more than two decades of experience in the marketing and branding world. Katie was previously chief strategist and social media director for Inman News. During that time she increased Inman’s social footprint from 7,000 fans and followers to more than 250,000. In 2012, Katie took the entrepreneurial step to launch Katie Lance Consulting, where she helps those in the real estate industry understand how they can use social media to build relationships and help their business. Katie has also been named one of the 100 most influential people in real estate by Inman News, and is a frequent contributor to The Huffington Post.