In this engaging episode of the Reganard Report, host Andrew sits down with branding expert Carolyn Castaneda— the creative force behind Smiley Graphics and Promotional Items—to explore how strategic promotional products can transform your business. Carolyn dives deep into her 18-year journey in the industry, revealing how everyday items—from custom-engraved cutting boards and embroidered apparel to high-tech power banks and vehicle wraps—can be turned into memorable marketing tools that keep your brand top-of-mind.Listeners will discover:The Evolution of Promotional Items: Learn why promotional products are much more than pens and tchotchkes, and how investing in quality items can yield big returns.Smart Branding Strategies: Find out how personalized gifts, selective giveaways, and even unconventional items like pizza cutters and USB-C chargers can create lasting client relationships.Entrepreneurial Insights: Hear Carolyn’s inspiring story of pivoting her business with innovative printing technologies—from vinyl cutters to direct-to-film t-shirt printing—and balancing it all with family life.Community Impact: Get a behind-the-scenes look at Night to Shine, a heartfelt nonprofit prom for individuals with special needs, and understand how community involvement enriches her work and passion.Whether you’re a seasoned entrepreneur or just starting out, Carolyn’s actionable advice and innovative approach to branding will empower you to elevate your business with every detail. Tune in for a conversation packed with creative strategies, practical tips, and inspiring stories that demonstrate how it truly takes money to make money when you invest in the right promotional products.