Branding is the key to everything in business. Good or bad, branding can determine the fate of your business right from the start. Take Simon Sinek who wrote, "Start With Why" - a book that outlines the path to building a powerful brand. Christian and Matt share their acronym for BRAND and take a deep dive into the first letter: "B" is for Belief.

Courses & Resources that will refine your business:
https://refinery.agency

Matt's eBook we mentioned on the podcast:
https://refinery.agency/category/myths

For independent insurance agents:
https://agentrefined.com

Episode sponsored by:
Viva Virtual Assistants - Save Over 60% Off The Cost Of Hiring A Full-Time Employee!
(Viva is experiencing technical difficulties with their website, we will link back to them when they have things figured out)

Other Episode Mentions:
Simon Sinek "Start With Why" - https://amzn.to/3nGI2Um
Jim Collins "Good To Great" - https://amzn.to/3OOUdKY
Seth Godin "This Is Marketing" - https://amzn.to/3P97ttu
James Clear "Atomic Habits" - https://amzn.to/3AyoXM0

Gear, gear, and more gear:
Sony FX3 (Workhorse Camera) - https://amzn.to/3B6zttU
Sony A6400 (x3 Podcast Cams) - https://amzn.to/3ogKZeA
Sony FE 50mm 1.8 - https://amzn.to/3Oi4o9L
Sony FE 35mm 1.4 GM - https://amzn.to/3IN7oJZ
Sigma 16mm 1.4 - https://amzn.to/3zeJ9kU
Aputure 300d Mark II Keylight - https://amzn.to/3Bf3OqD
Aputure MC Lights - https://amzn.to/3Bf3OqD
Rodecaster Pro - https://amzn.to/3PiOhKe
Rode PodMics - https://amzn.to/3RJJiE4
Atomos Ninja V Recorder - https://amzn.to/3cfcqmZ
DJI Air2S - https://amzn.to/3R544Nm