What really happens behind the glamorous world of influencers? In this brutally honest episode of The Reel Deal with Aanam C, influencer managers Prashant Dubey (who manages Jahnvi Tiwari & Gopali Tiwari) and Anisha (Manager of Juhi Godambe) pull back the curtain on India’s booming creator economy — and expose the truth that most creators stay silent about. They talk about: Late brand payments and why creators sometimes go months without getting paid The hidden costs of influencer campaigns — styling, production, editing, props, GST nightmares & more Agencies ghosting after approvals, the dark side of “90-day cycles,” and the chaos of chasing money Real talk on CPV rates, brand negotiations & pricing hacks for new creators The emotional toll of managing fame, money, and expectations while running global campaigns Why influencer management is not glamorous — it’s legal contracts, sleepless nights, and spreadsheets If you’ve ever wondered how influencer deals really work, or why creators and managers constantly fight for their payments, this episode gives you an inside look from the people who live it every single day. Watch till the end for insights that every creator, brand, and agency in India needs to hear. Chapters :  00:00:00 Imposter Syndrome — Are Creators Faking Confidence? 00:00:26 ChatGPT Replacing Managers? 00:00:32 Payment Delays Are KILLING Creators 00:01:55 Managers On The Mic — The Real Story Begins 00:03:32 How Anisha Accidentally Became a Manager 00:05:21 Law, Lockdown & The Birth of a Creator Manager 00:07:30 Ghosted By An Agency — The Turning Point 00:11:00 Why Some Creators Survive 10 Years — Discipline Over Luck 00:13:30 Commitment = Content — The Grind Behind “Perfect” Shots 00:17:00 Street Shoots in India Are BRUTAL 00:18:24 Who Actually Runs a Creator’s Life? 00:22:52 GST, TDS & The Finance Headache Creators Don’t Talk About 00:25:30 The Campaign From HELL — Payment Default Nightmare 00:26:54 9 Months Of Ghosting — The Founder Who Vanished 00:32:12 Production Costs & Why Creators Pay Upfront 00:34:31 The “We’ll Pay Next Cycle” Lie 00:36:00 Overnight Edits & Unreal Deadlines 00:38:17 GST & Upfront Payments — Why Creators Are Always Broke 00:41:52 The Financial Chaos Creators Never Share 00:44:00 Travel Looks Glamorous — It’s Actually Exhausting 00:46:54 Travel Reality vs Instagram Illusion 00:49:30 Internal Workflow Hacks — How Managers Escalate & Win 00:50:04 Inside the Manager’s Playbook 00:55:00 Brands Want Full Control — The Creative Tug-Of-War 01:05:26 Toughest Part of the Job — What Breaks Managers 01:15:04 HOT or NOT — Brutally Honest Round 01:16:51 Creative Freedom vs Brand Control — The Real Fight 01:17:24 The Hardest Truth About Being a Manager 01:18:30 Final Thoughts — What The Industry Needs To Change #TheReelDeal #AanamC #InfluencerMarketing #CreatorEconomy #JuhiGodambe #JahnviTiwari #GopaliTiwari #PrashantDubey #Anisha #InfluencerLife #BrandDeals #InfluencerManagers #IndianCreators #CreatorBusiness #InfluencerTruths #BehindTheReels #CreatorMoney #InfluencerIndia #InfluencerFinance #ContentCreation Learn more about your ad choices. Visit megaphone.fm/adchoices