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In this episode of The Rectified Podcast, we sit down with Serge Maghalian and Michael Rockwell, the innovative founders of Origen Seawater. They share the fascinating journey behind their product— an organically sourced seawater electrolyte drink packed with over 92 minerals for optimal hydration and performance.
Learn how Origen Seawater stands out in the market with its direct-from-France, highly bioavailable mineral content, and how the founders pivoted their business strategy from direct-to-consumer to retail success. Tune in to discover their insights on wellness, customer engagement, and future expansion plans.
Origen’s Website: https://origenseawater.com/Origen on Instagram: https://www.instagram.com/biainilinyc/
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Chapters:
00:00 Introduction and Guest Welcome
00:44 What is Origin Seawater?
01:31 Product Composition and Source
03:09 Usage and Convenience
05:48 Morning Routine and Personal Preferences
08:24 Founders' Journey and Product Development
14:27 Marketing and Community Building
22:15 Contaminated Salts and Health Trends
23:26 Building a Product-Based Brand
23:49 Montreal as a Test Market
24:32 Positive Feedback from Users
25:23 The Unique Benefits of Origin Electrolytes
26:42 The Science and Marketing of Origin
28:45 Introducing the Prototype Water
33:09 Future Plans and Expansion
35:00 The Importance of Water Security
39:09 Staying Inspired and Grounded as Founders
41:23 Proudest Moments and Community Support
46:14 Where to Find Origin Products