#77 Building a FOOD Brand from Scratch at Farmer's Markets?

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The Rectified Podcast

Sandy Dedeian

79 episodes

1 week ago

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

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All content for The Rectified Podcast is the property of Sandy Dedeian and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

Show more...

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#77 Building a FOOD Brand from Scratch at Farmer's Markets?

The Rectified Podcast

39 minutes 7 seconds

1 month ago

#77 Building a FOOD Brand from Scratch at Farmer's Markets?

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

Use code RECTIFIED for 15% of Torshi ➡️ https://torshi.com/

In this episode of the Rectified Podcast, Sandy Dedeian interviews Metin Mugadam, the general manager of Torshi Foods. They discuss the origins of Torshi, a Persian-style pickle, and how the brand was developed to cater to the Canadian market.

Metin shares insights on branding, marketing strategies, and the challenges of logistics in the food industry. He emphasizes the importance of starting small, testing products at farmers' markets, and the balance between product quality and branding.

The conversation also touches on the significance of customer feedback and the realities of running a food-based business.

Chapters

00:00 Introduction to Torshi Foods

02:09 The Origin Story of Torshi Foods

05:28 Branding and Positioning as a Premium Product

11:41 Marketing Strategies and Customer Engagement

19:54 Influencer Partnerships and Lessons Learned

20:23 Influencer Marketing: Lessons Learned

28:12 Logistics and Production Challenges

36:10 Testing Products at Farmers Markets

Torshi’s Website: https://www.saydejabra.com/

Torshi on Instagram: https://www.instagram.com/saydejabraphotography/

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