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In this episode of Rectified Podcast, we’re having a conversation with Kristi Soomer, founder of the Canadian brand Encircled. We delve into the challenges her business faces due to recent changes in US tariff laws impacting Canadian businesses. 

Kristi discusses the significant impact of the tariff policy changes on her sales. The conversation also covers strategies to mitigate these challenges, including increased focus on Canadian sales and exploring US warehousing. Kristi shares insights into the complexities small businesses encounter and the importance of community support during difficult times. 

00:00 Introduction and Special Episode Announcement

00:23 Meet Kristi Soomer: Founder of Encircled

01:37 The Story Behind Encircled

03:11 From Management Consulting to Entrepreneurship

05:38 Challenges Facing Canadian Businesses

06:33 Impact of Tariff Changes on Encircled

08:51 Navigating Compliance and Tariffs

15:34 Strategies for Overcoming Business Hurdles

17:43 Future Plans and Hopes for Encircled

23:09 Support Canadian Businesses This Holiday Season

Encircled’s Website: https://www.encircled.ca/

Encircled on Instagram: https://www.instagram.com/encircled_/

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