In this special episode of the Rectified podcast, recorded in Beirut, Lebanon, I sit down with Cynthia Bouchakjian, founder of C by Cynthia. 

Cynthia shares the inspiring story of how she turned her passion for designing accessories and bags into a thriving business. She discusses the craftsmanship behind her products, all of which are produced locally in Lebanon using materials sourced from Italy. 

She also discusses the challenges and rewards of running a business in Lebanon, her approach to marketing through social media, and the importance of authenticity. Finally, she shares insights into her design process, the evolution of her business, and advice for aspiring entrepreneurs.

C by Cynthia’s Website: https://cbycynthia.com/

C by Cynthia on Instagram: https://www.instagram.com/cbycynthia

Find me here: Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

00:00 Introduction and Guest Announcement

00:41 The Origin of C by Cynthia

01:21 Production and Supervision in Beirut

03:08 Challenges and Resilience in Lebanon

07:33 Marketing Strategies and Customer Engagement

13:29 Client Rebranding Insights

14:05 Design Inspirations and Practicality

15:45 Venturing into Footwear

16:18 Audience Reactions and Market Strategy

17:59 Navigating Competition and Originality

22:46 Production and Financial Management

25:12 Global Reach and Future Expansion

26:27 Conclusion and Contact Information