#72 She Left Corporate for THIS | The Olive Oil Brand With a Mission

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The Rectified Podcast

Sandy Dedeian

79 episodes

1 week ago

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

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#72 She Left Corporate for THIS | The Olive Oil Brand With a Mission

The Rectified Podcast

27 minutes 32 seconds

2 months ago

#72 She Left Corporate for THIS | The Olive Oil Brand With a Mission

In this episode of The Rectified Podcast, Sandy sits down with Christina Shaya, founder of Toon Olive Oil, a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship, building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers.

Discover how Christina:

✅ Turned her Lebanese & Palestinian roots into a powerful brand story

✅ Built a direct-to-consumer olive oil business in a competitive market

✅ Partners with Fair Trade Lebanon to empower small cooperatives

✅ Aims for B Corp certification while maintaining premium quality

✅ Uses storytelling to create a purpose-driven brand

If you love stories about entrepreneurship, heritage, and social impact, this episode is for you!

Use promo code RECTIFIED for a special discount on Toon Olive Oil.

Toon’s Website: https://toonfoods.com/

Toon on Instagram: https://www.instagram.com/toonoliveoil/

Toon on TikTok: https://www.tiktok.com/@toonoliveoil

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

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