#71 Overcoming Challenges in Creating a Clean Vegan CPG Brand

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The Rectified Podcast

Sandy Dedeian

79 episodes

1 week ago

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

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#71 Overcoming Challenges in Creating a Clean Vegan CPG Brand

The Rectified Podcast

29 minutes 57 seconds

4 months ago

#71 Overcoming Challenges in Creating a Clean Vegan CPG Brand

PROMO CODE: RECTIFIED for 15% off

In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment.

Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores.

Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in to learn about the perseverance and passion behind 57 Végan's success.

00:00 Introduction and Guest Welcome

00:28 The Origin Story of 57 Végane

01:15 Transition to Vegan and Business Growth

03:44 Challenges and Lessons Learned

06:27 Marketing Strategies and Distribution

15:41 Working with Family

18:11 Target Audience and Market Perception

24:10 Team Dynamics and Future Plans

27:19 Conclusion and Final Thoughts

57 Végane Website: https://57vegane.com/

57 Végane on Instagram: https://www.instagram.com/57vegane

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