#67 David vs. Goliath in Business: The 1642 Cola Success Story

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The Rectified Podcast

Sandy Dedeian

79 episodes

1 week ago

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

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#67 David vs. Goliath in Business: The 1642 Cola Success Story

The Rectified Podcast

31 minutes 23 seconds

5 months ago

#67 David vs. Goliath in Business: The 1642 Cola Success Story

PROMO CODE: PROMO1642 for 15% off

Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand.

Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots.

Poulain also opens up about his valuable experience on Dragons' Den, leveraging social media, and successfully navigating the complex landscape of distribution and financing. Tune in for a comprehensive discussion on innovation, perseverance, and the strategic moves that propelled 1642 to success. Don’t miss out on this inspiring entrepreneurial story!

1642 Website: https://en.1642.ca/

Bastien on Instagram: https://www.instagram.com/bastienpoulain/

1642 on Instagram: https://www.instagram.com/1642.ca/

1642 Facebook Group: https://www.facebook.com/groups/3113798508655433

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