#65 The Power of Never Giving Up: Building a Startup That Lasts

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The Rectified Podcast

Sandy Dedeian

79 episodes

1 week ago

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

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#65 The Power of Never Giving Up: Building a Startup That Lasts

The Rectified Podcast

30 minutes 2 seconds

6 months ago

#65 The Power of Never Giving Up: Building a Startup That Lasts

PROMO CODE: rectifiedpodcast

In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir.

Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha.

Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community support in growing her business.

Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health.

00:00 Introduction and Guest Welcome

00:22 What is Happy Gut?

01:09 The Difference Between Water Kefir and Other Fermented Products

02:59 Lisa's Journey to Founding Happy Gut

05:01 Starting and Growing the Business

07:05 Challenges and Perseverance

08:59 Marketing and Social Media Strategies

14:43 Customer Engagement and Success Stories

24:08 Navigating Economic Challenges

27:20 New Ventures and Future Plans

29:09 Conclusion and Farewell

Happy Gut’s Website: https://happygutpro.com/

Happy Gut on Instagram: https://www.instagram.com/happygutpro

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

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