#63 Scaling Success: Daniel Mazour on Building a Thriving Business

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The Rectified Podcast

Sandy Dedeian

79 episodes

1 week ago

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

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#63 Scaling Success: Daniel Mazour on Building a Thriving Business

The Rectified Podcast

35 minutes 18 seconds

9 months ago

#63 Scaling Success: Daniel Mazour on Building a Thriving Business

Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing.

Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction.

Learn about marketing strategies, customer experiences, and the exciting potential of plunge parties. This episode is packed with valuable advice for entrepreneurs and those interested in holistic wellness. Tune in to learn more about Coldture's journey and what's next for the company.

00:00 Introduction and Guest Welcome

00:25 The Coldture Origin Story

01:21 Cold Plunge Trend and Personal Journey

05:29 Health Benefits of Cold Plunging

07:51 Starting the Coldture Business

11:13 First Customer and Early Challenges

14:57 Funding and Dragon's Den Experience

17:52 Continuing the Journey with the Dragon

18:23 Marketing Strategies and Channels

20:17 Understanding the Customer Base

21:15 Addressing Market Trends and Diversification

24:09 Future Vision for Coldture

27:42 Advice for Aspiring Entrepreneurs

33:08 Recommended Books and Podcasts

34:57 Conclusion and Farewell

Coldture’s Website:https://coldture.com/

Coldture on Instagram:https://www.instagram.com/coldture

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/

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