#62 Scaling Your Direct-to-Consumer Business: Strategies for Growth

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The Rectified Podcast

Sandy Dedeian

79 episodes

1 week ago

Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!

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#62 Scaling Your Direct-to-Consumer Business: Strategies for Growth | Nicolas Beaupré of Mateina

The Rectified Podcast

37 minutes 56 seconds

10 months ago

#62 Scaling Your Direct-to-Consumer Business: Strategies for Growth | Nicolas Beaupré of Mateina

PROMO CODE: therectifiedpodcast20 ➡️⁠https://mateina.ca/discount/therectifiedpodcast20⁠

In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.

He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.

He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America.

Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina.

00:00 Introduction and Guest Welcome

00:42 Discovering Maté in Lebanon

02:02 Nicolas' Journey to South America

05:43 Founding Mateina

07:31 Creating a Unique Brand

08:57 Expanding to Ready-to-Drink Products

12:50 Partnership with Andrew Huberman

18:02 Advice for Aspiring Entrepreneurs

25:06 Marketing Strategies and Community Building

29:31 Future Plans and Conclusion

Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20

Mateina on Instagram: https://www.instagram.com/mateina/

Mateina on Tiktok: https://www.tiktok.com/@drinkmateina

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