⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code RECTIFIED 20 for 25% ➡️
In this episode of The Rectified Podcast, we sit down with Serge Maghalian and Michael Rockwell, the innovative founders of Origen Seawater. They share the fascinating journey behind their product— an organically sourced seawater electrolyte drink packed with over 92 minerals for optimal hydration and performance.
Learn how Origen Seawater stands out in the market with its direct-from-France, highly bioavailable mineral content, and how the founders pivoted their business strategy from direct-to-consumer to retail success. Tune in to discover their insights on wellness, customer engagement, and future expansion plans.
Origen’s Website: https://origenseawater.com/Origen on Instagram: https://www.instagram.com/biainilinyc/
Find me here:
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TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
Chapters:
00:00 Introduction and Guest Welcome
00:44 What is Origin Seawater?
01:31 Product Composition and Source
03:09 Usage and Convenience
05:48 Morning Routine and Personal Preferences
08:24 Founders' Journey and Product Development
14:27 Marketing and Community Building
22:15 Contaminated Salts and Health Trends
23:26 Building a Product-Based Brand
23:49 Montreal as a Test Market
24:32 Positive Feedback from Users
25:23 The Unique Benefits of Origin Electrolytes
26:42 The Science and Marketing of Origin
28:45 Introducing the Prototype Water
33:09 Future Plans and Expansion
35:00 The Importance of Water Security
39:09 Staying Inspired and Grounded as Founders
41:23 Proudest Moments and Community Support
46:14 Where to Find Origin Products
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code THANKYOUSANDY for 25% ➡️ https://www.biainili.com/
In this episode of the Rectified Podcast, Sandy is having a discussion with Victoria Arakelyan, and Astrid Sarkissian to discuss their entrepreneurial journeys, focusing on their respective brands.
They explore the importance of collaboration, the challenges of running a business, and the cultural inspirations behind their products. The conversation highlights their shared Armenian heritage and how it influences their work, as well as their strategies for growth and market presence.
Chapters
00:00 Introduction to Founders and Their Brands
02:02 Victoria's Journey with Bia Nili
05:59 Astrid's Artistic Ventures
09:56 The Collaboration Story
11:59 Navigating the Business Landscape
16:02 Product Development and Future Goals
19:59 Challenges and Opportunities in Business
23:57 Sales Strategies and Market Presence
28:01 Closing Thoughts and Future Plans
Bianilii’s Website: https://www.biainili.com/
Biainili on Instagram: https://www.instagram.com/biainilinyc/
Astrid’s website: https://shop.astridsarkissian.com/
Astrid on Instagram: https://www.instagram.com/astridsarkissian/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code RECTIFIED for 15% of Torshi ➡️ https://torshi.com/
In this episode of the Rectified Podcast, Sandy Dedeian interviews Metin Mugadam, the general manager of Torshi Foods. They discuss the origins of Torshi, a Persian-style pickle, and how the brand was developed to cater to the Canadian market.
Metin shares insights on branding, marketing strategies, and the challenges of logistics in the food industry. He emphasizes the importance of starting small, testing products at farmers' markets, and the balance between product quality and branding.
The conversation also touches on the significance of customer feedback and the realities of running a food-based business.
Chapters
00:00 Introduction to Torshi Foods
02:09 The Origin Story of Torshi Foods
05:28 Branding and Positioning as a Premium Product
11:41 Marketing Strategies and Customer Engagement
19:54 Influencer Partnerships and Lessons Learned
20:23 Influencer Marketing: Lessons Learned
28:12 Logistics and Production Challenges
36:10 Testing Products at Farmers Markets
Torshi’s Website: https://www.saydejabra.com/
Torshi on Instagram: https://www.instagram.com/saydejabraphotography/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
In this episode of the Rectified podcast, host Sandy welcomes Sayde Jabra, a renowned photographer known for her work with top brands in Lebanon and Montreal.
Sayde shares her inspiring journey of transitioning from Lebanon to Canada with her family just before the COVID-19 pandemic. She talks about her challenges, how she re-established her career in a new country, and the importance of perseverance and passion in her work.
The conversation also dives into practical advice for product photography, the impact of AI on the profession, and how smaller brands can create effective visual content. Tune in to hear valuable insights on branding, photography, and maintaining authenticity in your business.
Sayde’s Website: https://www.saydejabra.com/Sayde on Instagram: https://www.instagram.com/saydejabraphotography/
Lights recommended by Sayde: https://amzn.to/4o8NtIX
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
00:00 Introduction and Guest Welcome
00:43 Sayde's Journey from Lebanon to Montreal
03:01 Overcoming Challenges and Building Connections
06:28 Photography Tips for Brands and Products
13:30 Practical Advice for DIY Photography
16:23 Neutral Filters for Photography
17:18 Lighting Tips for Dark Environments
18:55 The Impact of AI on Photography
20:26 The Human Touch in Photography
23:35 Audience Questions and AI in Fashion
28:58 Final Advice for Brands
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
In this episode of the Rectified podcast, I’m having a conversation with Edmond Matar, a former commercial banker with over 20 years of experience who now helps small businesses secure financing and scale their operations.
Covering everything from evaluating business plans and securing various types of loans to the importance of good credit and the resilience required for entrepreneurial success, this episode is a treasure trove of advice for product-based business founders. Edmond shares insightful stories about businesses that have successfully scaled and offers practical tips for navigating the financial landscape to grow your brand effectively.
Rainwater Capital: https://www.linkedin.com/company/rainwatercapital/Edmond on LinkedIn: https://www.linkedin.com/in/edmondmatar/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
00:00 Welcome to Rectified Podcast
00:37 Meet Edmond Matar: Helping Brands Scale
00:44 Understanding Business Financing
02:37 The Importance of Diversified Clients
03:48 Join the Scale Partner Community
04:14 What Banks Look for in Businesses
07:19 Financing for Startups
13:16 Good Debt vs. Bad Debt in Business
16:47 Success Stories and Long-Term Growth
20:20 The Reality of Entrepreneurship
20:43 A Startup Story: The Collapse of a Partner
21:24 The Hard Work Behind Success
22:22 The Importance of Community and Support
23:08 Resilience and Discipline in Business
25:13 Navigating Banking and Finance
29:21 The Role of a Financial Consultant
37:32 Final Advice for Entrepreneurs
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
Use code RECTIFIED for 15% off Encircled
In this episode of Rectified Podcast, we’re having a conversation with Kristi Soomer, founder of the Canadian brand Encircled. We delve into the challenges her business faces due to recent changes in US tariff laws impacting Canadian businesses.
Kristi discusses the significant impact of the tariff policy changes on her sales. The conversation also covers strategies to mitigate these challenges, including increased focus on Canadian sales and exploring US warehousing. Kristi shares insights into the complexities small businesses encounter and the importance of community support during difficult times.
00:00 Introduction and Special Episode Announcement
00:23 Meet Kristi Soomer: Founder of Encircled
01:37 The Story Behind Encircled
03:11 From Management Consulting to Entrepreneurship
05:38 Challenges Facing Canadian Businesses
06:33 Impact of Tariff Changes on Encircled
08:51 Navigating Compliance and Tariffs
15:34 Strategies for Overcoming Business Hurdles
17:43 Future Plans and Hopes for Encircled
23:09 Support Canadian Businesses This Holiday Season
Encircled’s Website: https://www.encircled.ca/
Encircled on Instagram: https://www.instagram.com/encircled_/
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
In this special episode of the Rectified podcast, recorded in Beirut, Lebanon, I sit down with Cynthia Bouchakjian, founder of C by Cynthia.
Cynthia shares the inspiring story of how she turned her passion for designing accessories and bags into a thriving business. She discusses the craftsmanship behind her products, all of which are produced locally in Lebanon using materials sourced from Italy.
She also discusses the challenges and rewards of running a business in Lebanon, her approach to marketing through social media, and the importance of authenticity. Finally, she shares insights into her design process, the evolution of her business, and advice for aspiring entrepreneurs.
C by Cynthia’s Website: https://cbycynthia.com/
C by Cynthia on Instagram: https://www.instagram.com/cbycynthia
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
00:00 Introduction and Guest Announcement
00:41 The Origin of C by Cynthia
01:21 Production and Supervision in Beirut
03:08 Challenges and Resilience in Lebanon
07:33 Marketing Strategies and Customer Engagement
13:29 Client Rebranding Insights
14:05 Design Inspirations and Practicality
15:45 Venturing into Footwear
16:18 Audience Reactions and Market Strategy
17:59 Navigating Competition and Originality
22:46 Production and Financial Management
25:12 Global Reach and Future Expansion
26:27 Conclusion and Contact Information
In this episode of The Rectified Podcast, Sandy sits down with Christina Shaya, founder of Toon Olive Oil, a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship, building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers.
Discover how Christina:
✅ Turned her Lebanese & Palestinian roots into a powerful brand story
✅ Built a direct-to-consumer olive oil business in a competitive market
✅ Partners with Fair Trade Lebanon to empower small cooperatives
✅ Aims for B Corp certification while maintaining premium quality
✅ Uses storytelling to create a purpose-driven brand
If you love stories about entrepreneurship, heritage, and social impact, this episode is for you!
Use promo code RECTIFIED for a special discount on Toon Olive Oil.
Toon’s Website: https://toonfoods.com/
Toon on Instagram: https://www.instagram.com/toonoliveoil/
Toon on TikTok: https://www.tiktok.com/@toonoliveoil
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: RECTIFIED for 15% off
In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment.
Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major grocery stores.
Tamar also gives insights into working with limited funds, managing a family business, and the upcoming rebranding and expansion of their product line. Tune in to learn about the perseverance and passion behind 57 Végan's success.
00:00 Introduction and Guest Welcome
00:28 The Origin Story of 57 Végane
01:15 Transition to Vegan and Business Growth
03:44 Challenges and Lessons Learned
06:27 Marketing Strategies and Distribution
15:41 Working with Family
18:11 Target Audience and Market Perception
24:10 Team Dynamics and Future Plans
27:19 Conclusion and Final Thoughts
57 Végane Website: https://57vegane.com/
57 Végane on Instagram: https://www.instagram.com/57vegane
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: RECTIFIED15 for 15% off
In this episode of the Rectified Podcast, I’m having a conversation with Julia Kirouac, the founder of Nud Fud. Julia shares the inspiration behind her brand, which focuses on producing clean, wholesome, and 'nude' food products.
As a holistic nutritionist, she explains the importance of looking at the body as a whole and how diet plays a crucial role in overall health. Julia also discusses her journey from individual nutritional consulting to creating her own food brand, the challenges of scaling a food business, and her views on leveraging social media for marketing.
Tune in to learn about her holistic approach to nutrition, the creation of Nud Fud, and valuable insights into the food industry.
Nud Fud Website: https://www.nudfud.com/
Nud Fud on Instagram: https://www.instagram.com/nudfud/
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: RECTIFIED for 15% off
Join me as I sit down with Jackie Prince, the founder of Guests on Earth, and discover the journey behind creating the best-smelling, best-looking, and hardest-working non-toxic cleaning products on the market.
Are you ready to build a massive, non-toxic, sustainable brand from scratch? In this video, we'll take you on a journey to creating a successful brand that benefits the environment and resonates with your target audience. From defining your brand's mission and values to creating a marketing strategy that drives results, we'll cover it all.
Whether you're an entrepreneur, startup founder, or small business owner, this video is for you. Get ready to learn the secrets of building a sustainable brand that makes a positive impact on the planet. Tune in now and let's get started!
Guests on Earth Website: https://www.guestsonearth.com/
Guests on Earth on Instagram: https://www.instagram.com/guestsonearth/
Guests on Earth on TikTok: https://www.tiktok.com/@guestsonearth
Find me here: Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: THERECTIFIEDPODCAST for 10% off
In this episode of the Rectified podcast, my guest is Clara Yalmanian, co-founder of Nayiri Jewelry. Clara discusses the inspiration behind the Armenian-made brand Nayiri, highlighting its meaning 'land of many rivers' and its rebranding journey.
The discussion touches on how the brand began from Clara’s personal wish to create artisan jewelry in Armenia, emphasizing the craftsmanship and affordable pricing due to local material costs.
Clara shares her personal and entrepreneurial backstory, including her impact-driven mission to support displaced Armenian goldsmiths from Lebanon and Syria by providing sustainable livelihoods. She explains the design and production process, marketing strategies, target audience, and how Nayiri maintains competitive pricing.
Clara also discusses the cultural differences in gold jewelry preferences between Middle Eastern and European markets, and how Nayiri adapts to these.
The episode concludes with insights into Clara's supportive community, business challenges, and how the brand differentiates itself by focusing on value and sustainability through recycled materials.
Nayiri Website: https://nayirijewelry.com/
Nayiri on Instagram: https://www.instagram.com/nayiri.jewelry/
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: PROMO1642 for 15% off
Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand.
Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots.
Poulain also opens up about his valuable experience on Dragons' Den, leveraging social media, and successfully navigating the complex landscape of distribution and financing. Tune in for a comprehensive discussion on innovation, perseverance, and the strategic moves that propelled 1642 to success. Don’t miss out on this inspiring entrepreneurial story!
1642 Website: https://en.1642.ca/
Bastien on Instagram: https://www.instagram.com/bastienpoulain/
1642 on Instagram: https://www.instagram.com/1642.ca/
1642 Facebook Group: https://www.facebook.com/groups/3113798508655433
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
Welcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich.
In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts.
Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can lead to significant conversions.
00:00 Welcome and Introduction
00:48 What is Copywriting?
01:35 The Importance of Understanding Your Audience
02:38 Evelina's Journey into Copywriting
05:12 Effective Copywriting Strategies
21:48 Using AI in Copywriting
30:39 Working with Evelina
32:41 Conclusion and Farewell
Evelina’s Website: http://www.evelinakreative.com/
Evelina on LinkedIn: https://www.linkedin.com/in/evelinakreative/
Email subject line swipe file: https://evelinakreative.ac-page.com/subject-line-swipe-file-for-fashionpreneurs
How to hire a copywriter guide: https://evelinakreative.ac-page.com/guide-to-hire-a-copywriter
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: rectifiedpodcast
In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir.
Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha.
Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community support in growing her business.
Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health.
00:00 Introduction and Guest Welcome
00:22 What is Happy Gut?
01:09 The Difference Between Water Kefir and Other Fermented Products
02:59 Lisa's Journey to Founding Happy Gut
05:01 Starting and Growing the Business
07:05 Challenges and Perseverance
08:59 Marketing and Social Media Strategies
14:43 Customer Engagement and Success Stories
24:08 Navigating Economic Challenges
27:20 New Ventures and Future Plans
29:09 Conclusion and Farewell
Happy Gut’s Website: https://happygutpro.com/
Happy Gut on Instagram: https://www.instagram.com/happygutpro
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls to avoid. Kevin also explains when and how a DTC brand should strategically plan their move into retail, touching on topics like product pricing, packaging, and supply chain logistics. The episode serves as a comprehensive guide for DTC brands aiming to thrive in the retail landscape.00:00 Introduction to the Rectified Podcast00:20 Meet Kevin Joseph: Retail Expert00:36 Why DTC Brands Should Consider Retail04:42 Challenges and Strategies for Retail Success06:55 The Importance of Retail Strategy and Execution11:12 Navigating Retail Partnerships and Operations14:04 Getting Your Product into Major Retailers22:32 The Role of Relationships in Retail Success38:52 Final Advice for Brands Entering Retail42:07 Conclusion and Contact InformationPerpetual CPG’s Website: https://www.perpetualcpg.com/Kevin on LinkedIn: https://www.linkedin.com/in/kmjoseph/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing.
Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction.
Learn about marketing strategies, customer experiences, and the exciting potential of plunge parties. This episode is packed with valuable advice for entrepreneurs and those interested in holistic wellness. Tune in to learn more about Coldture's journey and what's next for the company.
00:00 Introduction and Guest Welcome
00:25 The Coldture Origin Story
01:21 Cold Plunge Trend and Personal Journey
05:29 Health Benefits of Cold Plunging
07:51 Starting the Coldture Business
11:13 First Customer and Early Challenges
14:57 Funding and Dragon's Den Experience
17:52 Continuing the Journey with the Dragon
18:23 Marketing Strategies and Channels
20:17 Understanding the Customer Base
21:15 Addressing Market Trends and Diversification
24:09 Future Vision for Coldture
27:42 Advice for Aspiring Entrepreneurs
33:08 Recommended Books and Podcasts
34:57 Conclusion and Farewell
Coldture’s Website:https://coldture.com/
Coldture on Instagram:https://www.instagram.com/coldture
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
PROMO CODE: therectifiedpodcast20 ➡️https://mateina.ca/discount/therectifiedpodcast20
In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.
He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.
He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America.
Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina.
00:00 Introduction and Guest Welcome
00:42 Discovering Maté in Lebanon
02:02 Nicolas' Journey to South America
05:43 Founding Mateina
07:31 Creating a Unique Brand
08:57 Expanding to Ready-to-Drink Products
12:50 Partnership with Andrew Huberman
18:02 Advice for Aspiring Entrepreneurs
25:06 Marketing Strategies and Community Building
29:31 Future Plans and Conclusion
Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20
Mateina on Instagram: https://www.instagram.com/mateina/
Mateina on Tiktok: https://www.tiktok.com/@drinkmateina
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. Join us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her passion for creating meaningful and authentic products, and her strategies for business growth.
Savonne opens up about the impact of social media, the importance of building community, and how intuition has guided her business decisions. Discover how Aya Paper Co. thrives by addressing industry gaps and connecting deeply with its customers.
Aya Paper Co’s Website: https://ayapaper.co/
Savonne on Instagram: https://www.instagram.com/simply.savonne/
Aya Paper Co on Instagram: https://www.instagram.com/ayapaper.co
Find me here:
Instagram: https://www.instagram.com/sandydedeian/
TikTok: https://www.tiktok.com/@sandydedeian
LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
In this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business.
Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opportunities and investments.
Learn about effective social media use, the significance of engagement metrics, and how to create authentic, engaging content. Tune in for actionable advice and a step-by-step guide to developing an effective PR strategy for entrepreneurs and small business owners.
Knockout Directive’s Website: https://www.knockoutdirective.com/
Katrina on Instagram: https://www.instagram.com/knockoutdirective/
Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/
Subscribe to Katrina’s VIP email list: https://knockoutdirective.myflodesk.com/opt-in?fbclid=PAZXh0bgNhZW0CMTEAAaaaedJgS4nem55dOL14TTd29Hdm6jOm_CAv_dqBhevfXoomQ5pL-zb-E-4_aem_e2pXOnMNJAOdcCBNREWHsw
Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/
⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY