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The Recruitment Marketing and Sales Podcast
Denise Oyston
299 episodes
2 weeks ago
Welcome to The Recruitment Marketing and Sales Podcast with Denise Oyston! An obsessive focus on marketing and sales is the only way to accelerate your agency growth. So listen in now as we share the latest strategies and techniques guaranteed to deliver you all placements and profits.
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Marketing
Business,
Careers,
Entrepreneurship
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All content for The Recruitment Marketing and Sales Podcast is the property of Denise Oyston and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Recruitment Marketing and Sales Podcast with Denise Oyston! An obsessive focus on marketing and sales is the only way to accelerate your agency growth. So listen in now as we share the latest strategies and techniques guaranteed to deliver you all placements and profits.
Show more...
Marketing
Business,
Careers,
Entrepreneurship
Episodes (20/299)
The Recruitment Marketing and Sales Podcast
Pricing Strategies for Recruitment Companies: An Interview With Jon Brooks
This week’s post and podcast are about recruitment pricing strategies and how to communicate the real value of your services. This podcast is one of our expert interviews, where I got an opportunity to speak to Jon Brooks, who has a unique position in our industry. He’s the only person in the world who specialises […]
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2 weeks ago
47 minutes 32 seconds

The Recruitment Marketing and Sales Podcast
The Quiz Marketing Revolution: How Interactive Assessments Are Transforming Lead Generation
Here’s a question: What if I told you there’s a marketing tool that converts and educates your prospects about what they need, AND makes them genuinely like you more? Sounds too good to be true. Stay with me because we’re talking about quiz and assessment marketing, and no, this isn’t some gimmicky Buzzfeed “Which sandwich […]
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3 weeks ago
22 minutes 48 seconds

The Recruitment Marketing and Sales Podcast
The Power of the Pause: Why Taking a Break Makes You a Better Recruiter
Today, I want to share something that happened recently that completely changed how I think about our business—and it might just transform how you think about yours, too. So, I’ve just moved house. And if you’ve ever moved, you know it’s chaos, right? Boxes everywhere, trying to find the kettle, wondering where you packed your […]
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1 month ago
40 minutes 7 seconds

The Recruitment Marketing and Sales Podcast
10 Ways to Leverage a Single Blog Post for Maximum Impact
How often have you spent hours crafting the perfect blog post, hit publish, shared it once on LinkedIn, and then watched it disappear into the digital abyss? If you’re nodding along, you’re not alone. Most recruitment business owners treat their blog posts like one-hit wonders, missing out on the goldmine of content opportunities under their […]
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2 months ago
26 minutes 51 seconds

The Recruitment Marketing and Sales Podcast
Why Recruitment Blogs Still Continue to Drive Business Growth in 2025 and Beyond
Today, we’re tackling a question I hear from recruitment business owners: “Is blogging really worth it anymore? Everyone’s talking about TikTok, LinkedIn videos, and AI chatbots. Why should I invest time in blogs?” While the digital landscape keeps evolving at breakneck speed, the data tells a completely different story. Companies that blog are seeing 67% […]
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2 months ago
27 minutes 15 seconds

The Recruitment Marketing and Sales Podcast
Your End-of-Year Marketing Push: Practical Strategies for Recruitment Business Owners
If you’re a recruitment business owner listening to this in late 2025, you’re probably thinking about finishing the year strong and setting yourself up for a brilliant 2026. Here’s the thing – the recruitment market is more competitive than ever, and standing out requires more than just being good at what you do. Today, I’m […]
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2 months ago
26 minutes 32 seconds

The Recruitment Marketing and Sales Podcast
Why LinkedIn Messenger Should Be Core To Your Recruitment BD Strategy
This week’s post and podcast explore LinkedIn Messenger campaigns and why they should be a core part of your ongoing business development efforts, not just a tool you reach for when desperate for leads or trying to fill last-minute jobs. Most recruiters only message on LinkedIn when they need something, but the real magic happens […]
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2 months ago
21 minutes 32 seconds

The Recruitment Marketing and Sales Podcast
LinkedIn Marketing Essentials: 5 Actions That Lead to Success
This week’s post and podcast discuss LinkedIn essentials for recruitment business owners. As we cycle through August and prepare for the back end of the year, many of you are getting ready to finish strong. With that in mind, if you haven’t completed our Candidate and Client Attraction scorecard yet, please visit superfastrecruitment.co.uk/scorecard. You’ll get […]
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3 months ago
15 minutes 7 seconds

The Recruitment Marketing and Sales Podcast
Why Marketing SOPs Save Recruitment Business Sanity
Hi everyone, this is Denise, and welcome back to the Recruitment Marketing Sales Podcast. Today, we’re talking about something that’s probably causing many of you stress – the complete chaos that may pass for marketing processes in your recruitment business. I suspect if you’re reading this, you’re juggling LinkedIn outreach, content creation, candidate nurturing, client […]
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3 months ago
30 minutes 26 seconds

The Recruitment Marketing and Sales Podcast
Systems-Based Recruitment: Building Your Marketing Framework
This week’s post and podcast is about building effective marketing systems for recruitment businesses. I’m continuing our series on systems because I believe it’s the perfect time of year to get everything in place and prepare ahead of time. Last week, I covered why systems are so important – their beauty and the key ones […]
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3 months ago
18 minutes 20 seconds

The Recruitment Marketing and Sales Podcast
From Chaos To Control: Recruitment Marketing Systems
Hi there, this is Denise. I hope you and yours are well. This week’s post and podcast are about systems—specifically, why marketing systems are essential for recruitment businesses and how they can transform your day-to-day operations. Many recruiters excel at having specific systems for working with candidates and managing placements. However, they’re not as strong […]
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3 months ago
31 minutes 55 seconds

The Recruitment Marketing and Sales Podcast
Your Mid-Year Recruitment Marketing Reality Check: What’s Working in 2025
Hi there, everyone. This is Denise. As we move through July, it’s the perfect time for a six-month review of your recruitment business. This year has been anything but predictable, and if you’re wondering what’s happened over the past six months, you’re in the right place. The landscape has been challenging. We’ve got new governments […]
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4 months ago
27 minutes 45 seconds

The Recruitment Marketing and Sales Podcast
7 Marketing Myths Killing Your Recruitment Business
This week’s post and podcast discuss the most common marketing misconceptions holding recruitment businesses back. I see these myths everywhere, and they’re stopping talented recruiters from growing their companies. Let me set the record straight on what’s working in 2025. After 18 years in recruitment marketing, I’ve heard every excuse in the book. From “marketing […]
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4 months ago
20 minutes 31 seconds

The Recruitment Marketing and Sales Podcast
Your Beliefs Are Holding Your Recruitment Business Back
This week’s post and podcast are about how your beliefs and thoughts are directly impacting the results you’re getting in your recruitment business. I’m talking about those stories you tell yourself that might limit your growth without realising it. I frequently encounter this with clients and prospects during discovery calls. I’ve noticed one pattern recently […]
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4 months ago
34 minutes 36 seconds

The Recruitment Marketing and Sales Podcast
My Favourite Marketing and Productivity Tools
Hi there, everyone. This week’s post and podcast are about the marketing tools we use daily that will help your recruitment business. It’s a question we’re often asked – what camera do you use, what’s that thing you do there, or how do you manage your content creation? I thought I’d share our main tools, […]
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4 months ago
29 minutes 30 seconds

The Recruitment Marketing and Sales Podcast
The Power of Social Proof in Recruitment Marketing
This week’s post and podcast are about the power of social proof in recruitment marketing. In today’s competitive marketplace, candidates and clients check you out before deciding to work with you. I want to share why social proof matters, the data behind it, and practical ways to leverage testimonials and reviews to grow your recruitment […]
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4 months ago
25 minutes 42 seconds

The Recruitment Marketing and Sales Podcast
The 3 Part System for Recruitment Lead Generation
Today’s post and podcast are recordings from one of our most popular webinars: The Lead Generation Triad. This system helps you create consistent lead generation within your organisation or company. It will also work for you if you’re a solo recruiter or small micro recruiter. The important thing about this system is consistency, ensuring it […]
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5 months ago
51 minutes 35 seconds

The Recruitment Marketing and Sales Podcast
Your Recruitment Marketing Content Questions Answered
Hi there, everyone. This is Denise. I hope you and yours are well. Since our mini-series on content, a few questions about channels, posting frequency, LinkedIn Creator Mode, and other related topics have cropped up. I wanted to make sure I answered everyone’s questions properly. If you’re new here, welcome! The Superfast Recruitment blog and […]
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5 months ago
27 minutes 5 seconds

The Recruitment Marketing and Sales Podcast
Content Marketing: Evergreen vs Just-In-Time Planning for Recruiters
This week’s post and podcast are about content marketing, particularly the differences between evergreen and just-in-time content for recruitment businesses. As we move into summer, it’s an ideal time to review your marketing strategy, especially with many Australian listeners starting their new financial year in July. Suppose you’re new here, welcome! Reviewing your marketing approach […]
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5 months ago
26 minutes 22 seconds

The Recruitment Marketing and Sales Podcast
Content that Converts: Recruitment Marketing Content Assets
Today, we’re going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you’re in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […]
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5 months ago
24 minutes 17 seconds

The Recruitment Marketing and Sales Podcast
Welcome to The Recruitment Marketing and Sales Podcast with Denise Oyston! An obsessive focus on marketing and sales is the only way to accelerate your agency growth. So listen in now as we share the latest strategies and techniques guaranteed to deliver you all placements and profits.