Welcome back to Episode 4 of The Recruitment Entrepreneur Podcast! This week, we are featuring Helen Plumridge, CEO of King Recruit and King Exec. Helen shares her expertise on maximising motivation and creating success with our Marketing Director, Tom Burkinshaw. Helen started in the recruitment industry in 2002 and has experience working for smaller start-up recruitment businesses to larger corporations. In 2008, Helen launched her first recruitment business but due to the economy at the time, she decided to close the doors in 2010 and focus on her family and expanding her knowledge & skill set. With her experience and knowledge in the management and executive market, she launched King Recruit in 2015. Her aim was to partner with the best talent in the Southwest and match their skill set to the fastest-growing Southwest companies. Tune in this week to hear Helen’s journey and her insights on maximising motivation and creating success. Episode Overview: [00:43] Helen’s start to the recruitment industry & inspiration [02:19] How does Helen stand out from others [03:24] Experience from working in a corporate environment [04:44] The importance and value of branding [06:45] The launch of Helen’s first recruitment business and what came after [08:21]  Journey after her first business and going back to corporate [09:39] Taking a break from the recruitment industry and Helen’s journey back in [11:47] Confidence of launching King Recruit and King Executive [13:04] Staying motivated to run and manage your own business [17:31] Decision to seek investment and a business partner within Recruitment Entrepreneur [20:17] On target for another successful year [23:04] Keeping a healthy work and lifestyle mentality [24:14] Securing a new office space and hybrid working Helen Plumridge LinkedIn - https://www.linkedin.com/in/helenplumridge1/ King Recruit LinkedIn - https://www.linkedin.com/company/kingrecruit/?viewAsMember=true King Exec LinkedIn - https://www.linkedin.com/company/king-executive/?viewAsMember=true King Recruit YouTube Channel - https://www.youtube.com/@kingrecruit9713