In this conversation, Melissa Wilkinson speaks with Abby Daniels and Joe Tomaso about their innovative approaches to discipleship and digital outreach at St. Joseph's parish. They discuss their roles in overseeing communications and youth ministry, the importance of engaging the next generation, and the success of their Shine week initiative.    The conversation highlights the integration of discipleship steps into programs, effective content strategies, and the use of analytics to drive decisions. They also share advice for other parishes looking to enhance their digital engagement and their aspirations for future growth in digital discipleship.   Get our FREE Communications Resources here: https://www.rebuiltparish.com/communications-resources    Takeaways Weekly discipleship opportunities post helps consolidate parish activities. Engaging youth on social media boosts community involvement. Shine week empowers high schoolers to lead middle school service projects. Digital media is crucial for sharing parish stories and results. Analytics guide content strategy and engagement efforts. Photos are more engaging than traditional ads on social media. Clarity and consistency in messaging lead to better discipleship. Investing in a new database system will enhance outreach efforts. Chapters 00:00 Introduction to Discipleship and Digital Outreach 02:04 Innovative Communication Strategies for Discipleship 05:08 Engaging the Next Generation in Faith 07:08 Shine Week: Empowering Youth through Service 10:46 Intentional Discipleship Steps in Youth Programs 14:56 Content Strategy and Digital Engagement 19:09 Success Stories in Digital Discipleship 24:07 Advice for Parishes on Digital Media 29:04 Future Aspirations for Digital Discipleship Keywords discipleship, digital outreach, youth ministry, church communication, social media strategy, community engagement, faith formation, Shine week, parish growth, analytics Rate, Review, & Follow us wherever you listen to podcasts!    “I love the Rebuilt Podcast! It’s helping my parish make strides in parish renewal!” If that sounds like you, please consider rating and reviewing our show! This helps us support more people just like you, take steps towards parish renewal and making disciples. Be sure to give us 5 stars, write a review and share what you loved most about the episode!  https://www.rebuiltparish.com/     facebook.com/rebuiltparish instagram.com/rebuiltparish  https://www.linkedin.com/company/rebuilt-parish/  https://www.youtube.com/@rebuiltparish