In this conversation, Melissa and Shana discuss the transformative role of video in church communication and digital discipleship. Shana shares her experiences at Church of the Nativity, highlighting how video storytelling, particularly through testimonials, can engage parishioners and foster community.    They explore the creative process behind producing message series trailers, the importance of authenticity in storytelling, and practical tips for parishes with limited resources. The discussion emphasizes the need for churches to leverage the talents within their congregations and adapt to the evolving digital landscape.   Takeaways Shana is the director of marketing and video at Church of the Nativity. Video is a key communication tool for discipleship and storytelling. Trailers for message series help set the tone and engage parishioners. Authenticity in storytelling is crucial for impactful video content. Testimonial videos capture life-changing stories and deepen faith. Collaboration and creativity are essential in video production. Parishes can start video projects with limited resources and equipment. Engaging the next generation in video production fosters community ownership. Measuring success involves looking at engagement and achieving ministry goals. The future of church video should focus on authenticity amidst AI-generated content.   Get our FREE Communications Resources here: https://www.rebuiltparish.com/communications-resources     Chapters 00:00 - Introduction to Digital Discipleship 02:04 - The Role of Video in Church Communication 05:55 - Creating Engaging Message Series Trailers 09:58 - The Importance of Testimony Videos 13:50 - Drawing Out Authentic Stories 17:49 - Using Testimonies Effectively 21:56 - Balancing Quality with Limited Resources 26:07 - Measuring Success in Video Content 29:58 - The Future of Video in Church   Keywords digital discipleship, church communication, video production, storytelling, testimonials, parish engagement, creative ministry, church marketing, video strategy, community building   Rate, Review, & Follow us wherever you listen to podcasts!    “I love the Rebuilt Podcast! It’s helping my parish make strides in parish renewal!” If that sounds like you, please consider rating and reviewing our show! This helps us support more people just like you, take steps towards parish renewal and making disciples. Be sure to give us 5 stars, write a review and share what you loved most about the episode!  https://www.rebuiltparish.com/     facebook.com/rebuiltparish instagram.com/rebuiltparish  https://www.linkedin.com/company/rebuilt-parish/  https://www.youtube.com/@rebuiltparish