Here’s the thing — if you’re just starting to market your business, the last thing you should be doing is hiding behind a website build, a fancy lead magnet, or a perfectly curated Instagram grid.

That’s all just automating connection — and without a solid connection bedrock, it’s like trying to build a skyscraper on sand.

If you want people to know, like, and trust you?
You’ve got to show up.
Live.
Present.
In the trenches with your audience.

This episode is my unapologetic rant on why connection beats automation every time (and how to start showing up now, even if it scares the crap out of you).

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