In this episode I am joined by Naadia Jackson-Amiga to talk about Foundational Business Marketing. Naadia joins an evolving list of marketing experts that have been on the podcast. Why talk to another marketer? Well, I was intrigued by Naadia’s back to basics “foundational” approach for businesses to approach their marketing from. Naadia has worked with over two thousand small business owners both one to one and in groups to help them get clarity on where they are heading in their business. Amongst other things she helps build confidence for business owners that their foundational marketing is set up (checks and action areas), form a simple and effective content marketing plan, defining big and little messages and helping owners understand how to make the most of every part of your content. We all know that strong foundations are critical to enterprise success but often in the ‘fog of business’ we can stray from our foundations and end up in unfamiliar (and even wore unaligned) territory with a diluted marketing message that doesn’t actually align with our ideal customers and how we need to be talking with them. I really enjoyed talking with Naadia about how businesses can look at the foundations of their marketing efforts to see if they are still fit for purpose. And, as an extra treat, Naadia has asked me to share with our listeners the ‘Essential Business Starter Kit’ which can be accessed on this link: https://youruniquenessonline.com/starter-kit/.

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