In this episode I am joined by Bill James. Bill helps people who are technically excellent at what they do, but really struggle to promote the value they bring to customers. From generating opportunity to completion of the business and beyond, he can provide introverts, newbies, and reluctant salespeople with the confidence, knowledge, and willingness plus the process to measurably increase their sales results. During our chat Bill zeroes in on the opportunities to be found in 'old school' offline marketing opportunities. Bill talks through a number of real world examples about how doing the simple in a targeted clever way can really shift the needle on your business sales. Bill also talks to me about the importance of the rule of two Nos. If you want to shift the dial on referrals and new business then I recommend you give this one a listen.

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