What really drives a luxury buyer to say yes? (Spoiler: it’s not just square footage and finishes.) In this episode of Real Estate Talk, we’re diving deep into the mindset of high-net-worth clients—how they think, what they value, and why understanding their psychology is the key to earning their trust. We cover: The subtle (but crucial) differences in how luxury buyers make decisions Emotional drivers behind million-pound purchase How to present a lifestyle, not just a property Mistakes agents make that quietly kill deals What actually builds long-term trust with elite clients This isn’t just sales—it’s strategy, empathy, and intuition. Whether you’re new to luxury or looking to sharpen your approach, this episode will shift how you connect with your most discerning clients.