In this video, Ron Apke breaks down how marketing for land deals has evolved over the past 5 years, from simple direct mail strategies in 2020 to today’s powerful, multi-channel approach. Watch as Ron literally maps it all out on paper, showing how investors can level up from sending mailers to building a complete marketing machine. Learn how personalized, handwritten letters, strategic follow-up texts, and even cold calling are driving 4x–5x more seller responses. Whether you’re just starting out or scaling your land business, this visual and practical breakdown will change how you think about land deal marketing in 2025.
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🔥 How To Get Started:https://landinvestingonline.com/pages/consultation/?el=yt
➡️Get Daniel Apke’s New Book (One Lot At A Time): https://landinvestingonline.com/one-lot-at-a-time/
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SOCIAL
Ron's Instagram 📸: https://www.instagram.com/ronapke/
Dan's Instagram 📸: https://www.instagram.com/danielapke/
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TIME STAMPS
0:00 – Intro0:25 – 2020 vs 2025 marketing0:46 – How 2020 marketing worked1:36 – Simple direct mail process2:00 – Business evolution begins2:32 – Multi-channel marketing explained3:06 – Follow-up texting strategy4:19 – Multiple touchpoints = more deals5:06 – Getting more from your list5:30 – Quick coaching plug5:46 – Modern marketing mix6:10 – Power of handwritten mail6:48 – Personal touches that convert7:18 – Ron’s 2025 setup8:16 – Generic vs handwritten results9:29 – If Ron started over today9:59 – Final advice & wrap-up