Hitting the bestseller list is an achievement, but what comes next? Publishers publish—they don't build your business. If you're an author or expert seeking to monetize your message effectively, you need a new approach.

Ranjini Sanjay talks with launch strategist Chris Trammell about how to leverage your book as the ultimate authority-building tool. Learn the 3-phase process to:

• Package your most impactful ideas into a high-value program.

• Market your expertise to a wider audience without "convincing" them.

• Monetize your knowledge, creating a whole new revenue stream you never thought possible.

Stop leaving money and impact on the table. Learn how to build a business from your book and finally launch your life's work.