In this episode, Nav is joined by Rebecca Lee, a PR and communications consultant specialising in medical and aesthetics PR. With over a decade of experience working with some of the UK’s top doctors, surgeons, and healthcare brands, Beccy has built a reputation for helping medical professionals establish their credibility, authority, and media presence.
Nav and Rebecca dive deep into the fundamentals of PR, how it differs from advertising and marketing, and why having a strong media presence is essential for private practice growth. They explore SEO PR, the power of networking, and what makes a doctor or surgeon stand out in the media. Rebecca also shares insights into how journalists source expert opinions, why rapid response times matter, and what it really takes to build long-term visibility in a crowded industry.
Whether you're a surgeon looking to elevate your profile, a medical professional interested in PR strategies, or simply curious about the business side of aesthetics and healthcare, this episode is packed with valuable insights from an industry expert.
Follow on Instagram:
Rebecca Lee: @rebeccaleecommunications
Nav:@realplastics
The REAL Clinic:@_therealclinicbat
42 South Films:@42southfilms
About The REAL Clinic:The REAL Clinic is a renowned centre for excellence in aesthetic treatment, cosmetic surgery, and eye care, located in London’s Battersea. Led by some of the UK’s top specialists, it is committed to evidence-based treatments and patient safety.
Sponsor:The Real Clinic Podcast is proudly sponsored by 42 South Films, a London-based video production company helping surgeons and clinics elevate their marketing through high-quality video content.