270. Only 17% of People Shop Price, So Sell the Experience - With Lance Bachmann, Owner of LB Capital

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The Real Build

Bill Reiman | @ImBillReiman

276 episodes

2 days ago

The Real Build is about building a better culture, leaders, visionaries, and community to better serve the client. I am your host Bill Reiman, Your Broker Builder. I'm here to showcase real business owners who build companies with integrity, trust, and a commitment to making a positive impact. Join us as we explore their stories, insights, and strategies for success. As always, we are here to show the client exactly what to look for before hiring a business or service. Welcome to The Real Build

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270. Only 17% of People Shop Price, So Sell the Experience - With Lance Bachmann, Owner of LB Capital

The Real Build

51 minutes 35 seconds

3 weeks ago

270. Only 17% of People Shop Price, So Sell the Experience - With Lance Bachmann, Owner of LB Capital

In this episode of The Real Build, I sit down with serial entrepreneur and business leader Lance Bachmann, owner of LB Capital, to talk about why price doesn’t sell — experience does.

Lance has built and sold multiple eight-figure companies and now helps business owners across the home services and trades industries scale, lead, and exit the right way. We dive deep into what separates top-performing companies from the rest and why only 17 percent of people actually shop based on price.

We covered:

Why customer experience always wins over low pricing
Part-time leader vs full-time leader
The power of leadership and accountability
Common mistakes contractors and small businesses make when trying to scale
How to build a brand people trust and are willing to pay more for

If you are a builder, contractor, or business owner trying to grow without racing to the bottom, this episode will show you exactly how to shift your mindset and build a business that sells on value, not price.

Watch the full episode now on YouTube or listen on all podcast platforms.

Guest Info: Lance Bachmann

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lbachmanncapital.com/

Host Info:

Email: Bill@rkreiman.com

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