Marketing segmentation helps businesses to get granular with their marketing messaging strategy. Chances are that your audiences are saturated. In today's episode, I'll teach seven easy ways to start with marketing segmentation that you can apply to create personalized marketing messages that make people react.

Hoy hablaré sobre qué es el marketing personalizado y cómo usarlo para el marketing y ventas de hoteles. Si quieres leer el artículo completo sobre el que está basado este episodio, accede aquí: https://guest.pirsonal.com/que-es-marketing-personalizado-y-como-aplicarlo-en-tu-hotel/ En los últimos años, nuestra perspectiva sobre el marketing hotelero ha cambiado drásticamente. Desde mi punto de vista, en gran parte tiene que ver con que nosotros, como consumidores, leads y huéspedes evolucionamos de forma constante, y esto obliga a las empresas tecnológicas a crear herramientas de marketing que sigan el mismo ritmo o a ir incluso algunos compases por delante. Pero no sólo las herramientas se ven obligadas, sino también los hoteles. Mi parte favorita de este cambio es que esto no ha acabado. Y no lo hará. Hoy vamos a descubrir un poco más sobre qué es marketing personalizado y cómo podemos aplicarlo al marketing hotelero. La mayoría de las empresas se mueven en un nivel de personalización básica cuando crean campañas de email marketing. ¿Es esto suficiente? Un estudio reciente de Pure360 sobre por qué los consumidores exigen que las empresas vayan más allá de la personalización básica arroja que no. El 93% de encuestados considera que la personalización básica de títulos de emails es poco efectiva ¿Cambiaron las normas? No. Como consumidores, hemos madurado. Por ejemplo, según el mismo estudio, es poco probable que el 92% de los consumidores le haga caso a las campañas de email marketing enviadas a ellos si la personalización es solo el nombre. Por supuesto, hay que tomar en consideración cada caso. Así mismo, vemos que las campañas de cumpleaños son menos eficaces que lo que solían ser. Esto nos dice que los consumidores esperan más de nosotros. Hoy también hablaremos sobre esto. En este episodio menciono un ejemplo de vídeo personalizado. Aquí lo tienes: https://www.youtube.com/watch?v=Y9ncKhadIuE.

El Reglamento General de Protección de datos (RGPD o GDPR) tiene a la industria hotelera como locos, y lo sabemos de primera mano. En este episodio de Reaction de Pirsonal aprenderemos qué retos y oportunidades ofrece este reglamento a la industria hotelera de cara a la creación de estrategias de marketing hotelero.

It is easier to make videos these days thanks to high-quality cameras and smartphones. If you use the smartphone, you would be glad to know that you can maximize the experience of making videos—even while on the go—with a personalized video app you'll automatically create videos adapted the unique needs of your viewers. Let me tell show you how. An app can be an excellent investment for a business that has specific video marketing requirements, especially when dealing with marketing automation. If you are thinking about getting a personalized video app, you might come across a few doubts and misconceptions about it, all of which you should clarify to understand how it will work for you. Here are some of those doubts: “You do not need it.” Why get an app when you can simply point and shoot your camera or smartphone at your intended subject? That is one of the common misconceptions associated with making personalized videos. However, if you want to produce a higher-quality video that will appeal your target audience by targeting their specific needs powered by your own data, you will need a specialized personalized video app that can automatically create individualized clips to evoke the exact reaction you want from your viewers. This gets easier thanks to personalized video templates. Moreover, better videos mean better conversion rates and engagement, and higher sales. “It is only for the top, successful companies.” A high-quality personalized video app is scalable to help you make individualized videos that can help you connect with your intended audience. Full cloud processing and rendering come with the app for a secure, quick, and dependable way to produce better content that will help increase conversions. At Pirsonal we make personalized video accessible and cost-effective. “Views are limited.” A good personalized video app will allow you and your target audience to watch your dynamic content on any browser or device. The app handles all the encoding and transcoding to ensure viewing flexibility. Moreover, it allows you to create and run videos in any resolution or format to be distributed, downloaded, or published based on the needs of your business. Personalized videos are not about views. What matters is to deliver targeted messages to specific individuals, audiences of one.

How many times have you scroll through your Linkedin feed, barely paying attention to the content that’s being shown to you, until you come across an embedded video? I have. A lot of times, actually. And your customers a lot more, probably. When your customers hit play, immediately they are drawn in. The fact is, as we are increasingly inundated with text information and marketing messages, the pressure to stand out becomes greater and greater. That’s where video comes in, as it can cut through the background noise and achieve that magical state that marketers seek – engagement. Marketers have long seen the benefits of video, with 90% of customers reporting that product videos help them make purchasing decisions, there is a need to take it to the next level. When your subscribers are receiving embedded video in their email that is directly related to the destination they’ve been browsing, engagement and conversions go up. Potentially, way up. Simply put, personalized content drives sales. Let’s take the case of the travel industry. Travel in some ways is the content marketer’s dream, with so much potential for rich content of all kinds, including text, image, audio, and video. Even more than ever, the marketer has to hit the right note in order to reach prospects who are surfing a sea of attractive and seductive information and entertainment resources. Oftentimes, travel prospects browse and browse, and the material they view is not immediately actionable. It’s easy for them to find themselves looking at beautiful web pages or social media for vacation resources or hotel bookings that are not relevant, or not tailored to their budget or plans. Sounds familiar? Why Should Hotels Use Personalized Videos To Drive Direct Sales? Instead of serving up eye-candy that is not actionable – serve prospective hotel customers quality content specifically tailored to their plans. The visitor’s site navigation will let us know their needs, (such as “What? where? when? And how much?) and the personalized video will serve them just what they are looking for. Start by thinking about your business goals, which will take you to your personalized video business goals even before the creative and fun part of the marketing project start. Personalized videos can be used at a variety of points in the customer journey to provide standout awareness of your brand, continued interaction, to build loyalty and to suggest further items of interest. With an integrated and automated system incorporating video, your business will stand out from the crowd. That’s an advantage that right now, few of your competitors have.

Have you ever wondered what's behind a personalized video? When thinking about creating a personalized videos campaign, one of the things to take into consideration is the personalized video template that will be used to automatically create one or two million dynamic videos. This episode will help you understand the most important things that need to be ready before you even talk to your agency, in-house team or even our Professional Services team. From the business goals to the technical structure, you'll learn how to get started. Personalized video marketing is the latest trend in Marketing that allows businesses to build stronger relationships with customers. It combines everything the majority of audiences out there love: a personal touch.